There are still companies and brands with certain reluctance to hire an external consultant. There is no doubt that showing the innards of your organization to a stranger is not in good taste for everyone. A consultancy puts on the table not only the opportunities and strengths, but also shows the weaknesses and threats. It tends to be very angry when someone comes to your own home, receives information, analyzes and… realizes things that you, who have spent your whole life dedicated to your company, had never even crossed your mind. However, it is precisely the fact of seeing the company externally, without any kind of sentimental connection to it, its structure, processes, products, employees, etc. which allows this totally objective analysis, difficult to do from within it.
Having said this, and in case you still have doubts about the advantages of hiring an external consultant to audit your company, here are some good reasons that will help you make the decision or convince other members of your company, who are even more reticent. And if you are an external consultant, also take note of these good arguments to convince a client that you are really necessary to solve their problems.
That they tell you things as they are, not as you want to see them
Often, and especially in the face of demanding bosses, employees tend to “golden the pill” by working more to satisfy and make the boss happy than for the good of the company. In the day-to-day running of a company, the absence of conflicts that surface seems to be the most obvious way to continue receiving your salary at the end of the month. The less you bother the better.
However, this way of working does nothing but bury problem after problem, contain it for a while longer, something that sooner or later will come to light, and possibly with unimaginable effects. That is why it is important that an external consultant knows the ins and outs of the company so that he can bring to light every threat and weakness contained in the past, and thus find a solution.
Resolve internal conflicts
Especially when we talk about family businesses, although it also happens in all kinds of companies, there are internal conflicts that can come from personal problems between members. An external consultant is the best person to detect this type of conflict, put it on the table and propose different solutions, acting as a link between both parties in order to achieve understanding.
Expand your radius of action and contact with the world thanks to the external consultant
Often, we become self-absorbed with our company and it is difficult for us to see beyond. An external consultant, accustomed to analyzing company after company, market after market and in continuous contact with other teams, can provide a lot of wisdom and broaden the vision of your company’s top management. They are about new airs full of knowledge… take advantage of them!
Start working out of the “comfort zone”
There are companies that survive hundreds of years doing exactly the same thing. However, in recent times there has been a great change that has influenced one of the most important areas of any business: marketing. It is nothing more and nothing less than the new technologies, and more specifically the Internet, which, in addition to changing the ways of communicating with the customer, has also changed the concept of sale (ecommerce) and even improved the production and delivery systems. work inside companies.
In order to be competitive today, so that no competitor can surpass us, it is important that we adapt to these changes and listen to experienced external consultant experts to begin to use new technologies in a correct way and adapted to our business. Get out of your comfort zone!
All the experience of a great professional for the time you need at your service
You probably don’t have a budget in your Human Resources plan to recruit a professional with such experience and a continuous career path, and maybe you don’t even need it either. An external consultant is a highly valued person, but whose work, to be truly effective, must be temporary. As its own name indicates, it is a person “external” to the company, something fundamental so that it is not influenced by certain factors that could jeopardize the creation of a totally reliable audit of the company.
Therefore, hiring an external consultant is ideal for obtaining talent for your company and passing it on to your employees, without the need to incur additional fixed hiring costs.
Update yourself on the latest in business, marketing, tools, technology applied to the company, etc.
As an entrepreneur you have a lot of work in your day to day, and although you know that you could and should update your company… you don’t have time! An external consultant will tell you everything you need to know to grow your company, and will ignore the elements that are not really interesting for the nature of your business. In other words, he will act as a filter for all the information that you can find on the subject today. He will give you a really valuable time for you!
Useful, practical training applied to your business
Your entire team will be able to update and receive training specially focused on the business. No more standard courses that are often offered in companies and that take up a lot of productive time, without being generally useful and 100% applicable to the business. The training that an external consultant can offer you will be totally adapted to the application of solutions for the optimization of your business.
Discover new growth opportunities
An external consultant will also have plenty of experience to propose growth ideas for your business. This is a brilliant mind that you will have at your disposal to exploit as much as you want for a certain time, so make the most of it. Ask questions, ask him your doubts.
Identifying problems that have gone undetected for years
Discover problems that you did not know existed within your organization, together with the solutions that can be proposed. It will seem incredible to you that you did not detect them before, but without a doubt, it is an exercise that only an external person can do and achieve.
Quick, effective and problem-focused solutions
An external consultant, as we have already repeated on several occasions, is a temporary worker in your company. He will want to demonstrate as soon as possible that his proposals are effective, so he will propose effective solutions that are 100% focused on the problem and achievement of objectives.
You may also be interested in reading our post: How much does a marketing consultant earn?
We hope that with these reasons you do not have any more doubts about whether or not to hire an external consultant. In case you have them, you can write us your questions in this post and we will try to answer them as soon as possible.